Empowering
Our mission is to empower women and men who wear the Gen Nee shoes to promote their self-expression, uniqueness and personality.
"The Gen Nees make you feel unique, and express your uniqueness at a glance."
Trendy
We believe that to express one's diversity and uniqueness you don't need to compromise on being fashionable and trendy, and to renounce to beauty and comfort.
"The Gen Nees are fashionable and trendy. They are beautifully designed and super comfortable"
Socially Conscious
The shoe market is highly standardised and we still deal with old conventions, such as high heels being a symbol of women's objectification, and colourful men shoes being labelled as feminine.
Gen Nee shifts the paradigm of the symmetry between left and right, creating new symmetries out of non-conformity, disrupting conventions, and looking for equality within diversity.
"We are all different and equal like a pair of Gen Nees"
"Gen Nee is when you enter a room and people start judging you through their mental filters and prejudices. And that happens all the time, especially if you are part of a social, cultural, racial or sexual minority. But then they look at your shoes and all their prejudices, all their conventions break into thousand of pieces, and they have to see the real person in front of them: strong, passionate, unique, revolutionary" (the founder)
"SHOES ARE OFTEN A PERSON'S FIRTS BUSINESS CARD"
They have the potential to show who we are, where we go, what we believe in
"THERE IS AN URGE TO EXPRESS ONE'S DIVERSITY AND UNIQUENESS"
without compromising on being fashionable, trendy, and without renouncing to beauty and comfort
Testimonials Gen Nee March 2023
Gen Nee - Innamorati Di Te | Own Yourself
